Master International Management:
International Marketing
Successfully shaping branding
Prof. Dr. Susanne Böhlich
Campus Bad HonnefCampus Bad Honnef
Campus Bad Honnef
Questions about the programme
Course of study at a glance
Course contents
- Principles of Advanced Economic Research
- Advanced Statistics
- Performance Measurement and Management
- International Business Ethics
- Corporate Governance in an International Context
- International Economic Policy
- Foreign Language A (Arabic/French/Italian/Spanish/Chinese/German/Russian)
- Principles of Advanced Economic Research
- Advanced Statistics
- Performance Measurement and Management
- International Business Ethics
- Corporate Governance in an International Context
- International Economic Policy
- Foreign Language A (Arabic/French/Italian/Spanish/Chinese/German/Russian)
- Principles of Advanced Economic Research
- Advanced Statistics
- Performance Measurement and Management
- International Business Ethics
- Corporate Governance in an International Context
- International Economic Policy
- Foreign Language A (Arabic/French/Italian/Spanish/Chinese/German/Russian)
Course contents
Electives
(Choose 4 out of 6):
- International Organizational Behaviour
- Advanced International Human Resource Management
- International Management Accounting & Control
- International Marketing Management
- International Financial Accounting
- International Financial Management
- Leadership and Management
- Negotiation Skills in an International Context
- Foreign Language B (Arabic/French/Italian/Spanish/Chinese/German/Russian)
Electives
(Choose 4 out of 6):
- International Organizational Behaviour
- Advanced International Human Resource Management
- International Management Accounting & Control
- International Marketing Management
- International Financial Accounting
- International Financial Management
- Leadership and Management
- Negotiation Skills in an International Context
- Foreign Language B (Arabic/French/Italian/Spanish/Chinese/German/Russian)
Electives
(Choose 4 out of 6):
- International Organizational Behaviour
- Advanced International Human Resource Management
- International Management Accounting & Control
- International Marketing Management
- International Financial Accounting
- International Financial Management
- Leadership and Management
- Negotiation Skills in an International Context
- Foreign Language B (Arabic/French/Italian/Spanish/Chinese/German/Russian)
Course contents
- Global Brand Management
- International Consumer Behaviour and Psychology
- Applied Marketing Research
- Marketing Trends and Digital Marketing
- Sales and Pricing
- Strategic Aspects of the Service Industry
- International Studies Abroad
- Global Brand Management
- International Consumer Behaviour and Psychology
- Applied Marketing Research
- Marketing Trends and Digital Marketing
- Sales and Pricing
- Strategic Aspects of the Service Industry
- International Studies Abroad
- Global Brand Management
- International Consumer Behaviour and Psychology
- Applied Marketing Research
- Marketing Trends and Digital Marketing
- Sales and Pricing
- Strategic Aspects of the Service Industry
- International Studies Abroad
Course contents
- Master Thesis & Colloquium
- Master Thesis & Colloquium
- Master Thesis & Colloquium
How does the course of studies work?
In the third semester of your Master's programme in International Management, you choose your major and set your personal focus.
About this course
IUBH Student advisory
