International Marketing

The MBA gives you expert and general management know-how and will help you develop your individual methodical skills:

• You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
• You will actively work on your soft skills such as communication skills and intercultural awareness.
• You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
• Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
• You also train soft skills such as communication and intercultural competence in addition to methodological skills.