Master Study programmes
Master International Marketing Management
Master

International Marketing Management

Successfully shaping branding

Key information at a glance

Start of studies
Fall Intake: October
Spring Intake: April
Study model
On Campus
Credits
60 ECTS
Language of instruction
100% English

Be a key player

You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.

Facts about the degree programme

Degree
Master of Arts (M.A.)
Accreditation
The IUBH is system accredited. All courses are individually accredited in line with German and European regulations and bear the seal of the Accreditation Council.
Campus
Bad Honnef, Berlin
More information
Programme duration
2 semesters
Admission
Bachelor’s degree,
TASC exam
(only for applicants with a 3 year bachelor),
proof of English language skills
Tuition
from 6.290 EUR per semester
Non-Business Graduates
International Management for career changers
More information

Study International Marketing Management at IUBH

More information about this programme

What will I learn during my studies? What career opportunities will I have after graduation? And do I have everything I need to study at IUBH? You will find answers to these and other questions on the following pages.

IUBH Student advisory

Your contact

Svg Vector Icons : http://www.onlinewebfonts.com/icon
Svg Vector Icons : http://www.onlinewebfonts.com/icon
Contact