Be it in a storefront retailer or an online shop, the finance sector or aviation, the travel industry or telecommunications; data affects business success in every industry sector. The large amount of unstructured data collected needs to not only be stored, but also analysed and efficiently utilized. As a big data manager, it is your responsibility to generate strategic benefit from data. You will coordinate corresponding projects, and act as the interface between senior management, data engineers, and data analysts. You understand the principles of information management and artificial intelligence. You have a sense for new technologies and their applications in a business environment. And you are able to align those activities with the company’s strategy by understanding your management’s needs. Lastly, you will use your expertise to critically analyse current advancements in the industry, differentiate between short-lived trends and realistic solutions, and advise senior management accordingly.