Bachelor

International Marketing Management

What you will learn from us

The International Marketing Management programme is practical and cutting edge: Case studies, project groups and field trips as well as an integrated internship ensure the programme has immediate practical relevance.

  • You deal with marketing-related topics such as customer behaviour, campaign planning and marketing communication in a practice-oriented manner.
  • You deal in detail with specific management topics such as human resource management, project management and market research.
  • You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.

Prof. Dr. Francisco Tigre Moura

Campus Bad Honnef
Details
Campus Bad Honnef
Details
Campus Bad Honnef
Details

A brief explanation from IUBH Professor Tigre Moura

Course of study at a glance

Specialise

In the International Marketing Bachelor programme, you can opt for one of 3 majors to develop your specialisation.

Internship

During your internship, you can use your academic knowledge outside of your studies. You will also get to know the industry better – which provides the perfect foundation for choosing your career. The internship is firmly integrated into your studies so of course you do not lose any time.

  • You can take your internship in Germany or abroad.
  • The internship usually lasts five to six months.
  • Make your first contacts in the industry.
  • Enrich your CV with an important position.
  • Use the opportunity to be hired by the company after graduation.

Study abroad

You would like to spend part of your studies abroad? Our International Office is the central contact point for all topics relating to our partner university network. We support you in the search for a suitable partner university and in preparations for your stay abroad.
The staff of the International Office can inform you about the admission requirements of the partner universities and provide valuable orientation for a successful semester abroad.

  • The semester abroad at one of our partner universities is an optional part of the degree programme and depends, among other things, on your academic achievements.
  • Develop your foreign language skills.
  • Gain hands-on experience abroad – academically, personally and interculturally.
IUBH Student advisory

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