As a marketing manager you have two fundamental tasks: product communication and brand communication. The basis for the design of all content is a communication and marketing strategy, which is usually developed in close cooperation with the management. The instruments and channels for an effective marketing approach (“marketing mix”) are also elaborated. Actual advertising campaigns can then be tackled afterwards. This requires a deep understanding of the product world, the target groups and the market.
The marketing manager is at the heart of the business - at the interface between business management, research and development, product management, sales, service and the customer.