As a Digital Marketing Manager, you have two fundamental tasks: first, product communication, and second, brand communication. A communication and marketing strategy, usually developed by the Digital Marketing Manager in coordination with head management, underlies the design of all online content. In addition, you will determine the methods and channels of an effective digital marketing approach (the “marketing mix”). Only then can the actual advertising campaigns be developed. This requires a deep understanding of the target groups of the campaigns and of the digital market generally.
As a Digital Marketing Manager, your responsibilities will be the content of digital campaigns, the administration of newsletter marketing, and the management of social media marketing. The coordination of agencies and editors will also be part of your job.